Meaning of strategic planning pdf

Strategic planning is not a substitute for strategic thinking, acting, and learning, or for leadership. University, took the entire strategic planning establishment to task in his book, the rise and fall of strategic planning. It should enable the user to make a clear distinction between. Strategic planning is the process of documenting and establishing a direction of your small businessby assessing both where you are and where youre going. The strategic planning process results in a strategic plan, a document that articulates both the decisions made about the organizations goals and the ways in which the organization will achieve those goals. Strategic planning edinburgh business school v using the course package it is widely accepted that strategic planning is extremely difficult to teach effectively. The last step of the strategic planning process is that of evaluating and refining everything from direction to releasing resources.

Goals should be set in quantifiable terms to easily gauge progress. It is conducted by the top management, which include chief executive officer, president, vicepresidents, general manger etc. Strategic management is the continuous planning, monitoring, analysis and assessment of all that is necessary for an organization to meet its goals and objectives. Strategic planning is an ongoing process, not a single event. Part 1 introduction and definition of strategic planning strategic. Strategic planning will help you to achieve the following objectives. Strategic planning is a process of looking into the future and identifying trends and issues against which to align organizational priorities of the department or office. Section 5 provides an overview of strategic it planning, which builds on an organizations strategic goals and the technology applications that are relevant to each of those goals. Strategic planning is the process of outlining a company direction and then laying out specific steps toward achieving it. Strategic planning is systematic, formally documented process for deciding what are the handfuls of key decisions that an organisation, viewed as a corporate whole must get right in order to thrive over the next few years. Pdf strategic management and strategic planning process.

Remember that strategic planning is a dynamic process that continually takes into account new information from our environment and what god might be doing. At the same time, the term strategic is used indeed, overused as a way of signalling to the outside world. The definition of strategic planning is a process of decisions made by an organization to set goals and to outline a course of action to achieve those goals, to grow the business and to help the business be profitable. There are different ways to do that planning, depending on the purposes of the planning, the life cycle or stage of development of the organization, the culture of people in the organization, types. Among the most common definitions for this term are planning is the process by which an individual or. King abstract planning for the information systems in an organization generally has not been closely related to the overall strategic planning processes through which the organization prepares for its future. This chapter on the strategic management and strategic planning process provide an insight on the basic knowledge on what is strategy and strategic management. However, we want to emphasize that not all elements of this process have to be done each year. Strategic also means of great significance or import and so strategic plans, at all levels, are intended to address matters of great importance. Strategic planning means planning for making and implementing strategies to achieve organisational goals. A systematic process of envisioning a desired future, and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them. Vision describes what an organization would like to achieve o core ethos o aspirational, longterm future. Conventional model strategic planning this form of strategic planning places heavy emphasis on identifying mission, vision, values, external and internal analysis, specific strategies andor goals, associated action plans, financial plans, documentation and implementation usually in that order. Read chapter part 1 introduction and definition of strategic planning.

Strategic planning is a disciplined process for making key decisions and agreeing on actions that will shape and guide what an organisation is, what it does, and why it does it. Overview of planning toolkit on overview of planning by janet shapiro email. Strategic planning for management information systems. The strategic planning is the process of determining overall objectives of the organisation and the policies and strategies adopted to achieve those objective. Strategic planning is a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with a focus on the future. Strategic planning for schools 3 b ackground the concept of strategic planning can be traced back to the military arena as early as the greek citystates in the fifth century bc. Strategic planning in the australian public sector if strategic management refers to the processes that evoke and implement strategy in an organisation, public agencies in westminster systems are able to engage in it only fitfully. Mitchell is a business traction strategist, speaker, author and consultant. Strategic planning is an organizational management activity that is used to set priorities, focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals, establish agreement around intended outcomesresults, and assess and adjust the organizations direction in response to a. The main motivation behind starting strategic urban planning processes was the attempt to adequately react to problematic situations mainly economic crisis or standstill. Strategic planning is an organizations process of defining its strategy, or direction, and making. In addition, strategic planning does the following. Strategic planning definition, steps, and benefits. The purpose and meaning of work gives a new focus and reason to show up each day.

Glossary of strategic planning terms the following list includes many of the most common terms used in strategic planning. The strategic plan is intended to guide the organizations leaders in their decisionmaking moving forward. The goal is to chose which components of the process to focus on that will drive specificity and success. This includes setting short, medium and longterm goals that are at once challenging and achievable. Strategic management is a broader term than strategy and is a process that includes top managements analysis of the environment in which the organization operates prior to formulat ing a strategy, as well as the plan for implementation and control of the strategy. This is because, at the mba level, it is not sufficient to know about the subject it is necessary to be able to apply ideas in order to carry out strategic analysis of real problems. Strategic planning basics balanced scorecard institute. Shares an organizations vision with a large internal and external audience.

It was not a strategic planning decision affected by considerations of public interest. The meaning of strategic planning as it is used in business. Planning is an important aspect of strategic thinking and management. Trbs airport cooperative research program acrp report 20. It requires the ability to assess and analyze, explore alternative strategies, assess the resources required, and finally to decide to execute on a specific plan that concentrates resources on key areas of the organization over a sustained period of time in order to gain a longterm advantage.

Strategic planning is a thorough selfexamination regarding the goals and means of their accomplishment so that the enterprise is given both direction and cohesion. Pdf this chapter on the strategic management and strategic planning process. Although the harvard policy model, a planning methodology. Strategic planning for management information systems by.

Explain the difference between strategic planning and longrange planning. Using a handbook for strategic planning, the senior leadership team can complete most of the. He indicated that strategy is a plan, a pattern, a position, a perspective and, in a. Strategic planning is a process of looking into the future and identifying trends and issues against.

Part 1 introduction and definition of strategic planning. Strategic planning defined strategic planning is a process of looking into the future and identifying trends and issues against which to align organizational priorities of the department or office. It is a process through which managers formulate and implement strategies geared to optimising strategic goal achievement, given available environmental and. Strategic planning is the art of formulating business strategies, implementing them, and evaluating their impact based on organizational objectives corporate strategy corporate strategy focuses on how to manage resources, risk and return across a firm, as opposed to looking at competitive advantages in business strategy. Many planners might have a different interpretation of a particular term, especially if they primary use one model of strategic planning. Strategic planning definition of terms vision describes what an organization would like to achieve o core ethos o aspirational, longterm future mission is a statement of the purpose of a company or organization o its reason for existing and how it will accomplish its vision. What is strategic management, and why is it important. In effect, mintzberg declared strategy did indeed have several meanings, all of which were useful. Strategic planning toolkit international association of.

Strategic planning and strategic it planning for longterm. Strategic urban planning processes sup, also known as urban renewal projects, began to appear at the end of the 20th century. For those concerned with the enterprise, strategic issues, initiatives, and plans are those that affect the entire enterprise in important ways. Johnson and scholes 2002 define strategy as strategy is the direction and. By working on a strategic plan together a team can. Microsoft word the 7 benefits of strategic planning. Instead, strategic planning is a leadership tool meant to enhance strategic thinking, acting. Quality leadership tql coordinators, and strategic planning facilitators in leading the strategic management process. The strategic plan gives you a place to record your mission, vision, and values, as well as your longterm goals and the action plans youll use to reach them. Simply put, strategic planning is clarifying the overall purpose and desired results of an organization, and how those results will be achieved. Strategic planning meaning in the cambridge english. In contrast to longterm planning which begins with the current status and lays down a path to meet estimated future needs, strategic planning begins with the. In this article we will discuss about strategic planning.

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